![]() ![]() What data do you need to make your argument, launch your campaign, or change a product? Extraneous, "good to know" questions bog down surveys and dim their focus. ![]() Make the survey as short as possible.įocus on what's really important. For example, if you're collecting a ton of data that you want to break out and analyze, you should create your survey using Microsoft Forms so you can download the results as a spreadsheet. On the other hand, if you want to email your customers a survey, you'll want to make one using Google Forms.Īdditionally, think about how you want to use the data. ![]() For example, if you're trying to survey your Facebook fans, your survey should probably live on Facebook. Choose the right platform for the survey.Ĭreating a proper survey starts with choosing the right platform. Include a 'red herring' question to weed out inattentive respondents.ġ.Align questions and answers to each type of respondent.
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